Dr. Kenneth Michael Henrie

Education

Doctor of Business Administration
Dissertation Defended: February 8, 2007
Argosy University, Twin Cities, Major: Marketing
Comprehensive Exams Passed: January, 2006
Dissertation: "Consumers' use of Persuasion Knowledge to Evaluate the Persuasion Tactics of Salespeople: The Role of Psychological Mediators"
Master of Business Administration 2002
New Mexico State University
Bachelor of Business Administration 2000
New Mexico State University, Major: Marketing
Associate of Pre-Business 1999
New Mexico State University

Teaching Interests

Personal Selling, Sales Management, Marketing Principles, Promotions Management, Consumer Behavior, Marketing Research, International Marketing

Research Interests

Salesperson performance, consumer response to persuasion, salesperson ethics

Academic Employment

Assistant Professor of Marketing Fall 2008-Present
Eastern New Mexico University, Portales, NM
Assistant Professor of Marketing Fall 2006-Spring 2007
University of Saint Francis, Fort Wayne, IN
Assistant Professor of Marketing Fall 2006-Spring 2007
University of Wisconsin-Stout, Menomonie, WI
Instructor Spring 2006
University of Saint Francis, Fort Wayne, IN
Adjunct Marketing Faculty 2005-2007
Argosy University/Twin Cities, Eagan, MN
Adjunct Marketing Faculty 2005-2007
Metropolitan State University, Minneapolis, MN
Marketing Instructor/Graduate Assistant 2001-2003
New Mexico State University, Las Cruces, NM

Courses Taught

Undergraduate
International Marketing
Sports Marketing
Marketing Research
Principles of Marketing
Principles of Advertising
Brand Management
Introduction to Business
Personal Finance
Business Research
Consumer Behavior
Marketing Management

Graduate
Marketing Strategy
Promotions Management
Directed Independent Study in Marketing
Small Business Management & Entrepreneurship
Business Law
International Marketing
Mergers and Acquisitions

Course Development
Spring 2006-Developed Personal selling course for inclusion within marketing concentration
Spring 2008-Developed Sales Management for inclusion within the MBA marketing concentration
Fall 2008-Developed Brand Management as a special topics course within undergraduate marketing program.

Research

Refereed Publications
Henrie, Kenneth M., & Taylor, Chris, (2008), "Use of Persuasion Knowledge by the Millennial Generation". Submitted to: Young Consumers.
Henrie, Kenneth M, & Miller, Darryl, (2008), "An Examination of Mediation: Insights into the Role of Psychological Mediators in the use of Persuasion Knowledge" Submitted to: Psychology and Marketing.
Taylor, Chris, Henrie, Kenneth M., & Barber, Nelson, (2008), "An Investigation of Personal Selling on the Attitudes of Wine Customers". Status: First round of data collection.
Taylor, Chris, & Henrie Kenneth M., (2008), "An Application of Marketplace Metacognition: The Role of Product Training on Consumers' Subjective Knowledge". Status: Data Collection

Academic Service
(2008-2009) Service on the College of Business Assessment Committee-Eastern New Mexico University
(2007- 2008) Service on the COASSA Committee. This committee is responsible for the methods of assessment used by the various programs for purposes of both institutional and programmatic accreditation.-University of Saint Francis
(Spring 2008) Worldwide Seminarian Support: Managed a group of students in developing a strategic marketing plan for this not-for-profit Catholic charity.-University of Saint Francis
(Spring 2008)-Reviewer for Doctoral comprehensive exams in marketing-Argosy University/Twin Cities
(2002) Ad-hoc reviewer for the Consumer Behavior track of the 2002 AMA Summer Educators' Conference-New Mexico State University
(2002)-Member of Editorial Staff for Journal of Business and Entrepreneurship October, 2002 issue.-New Mexico State University

Competitive Research Grants
(2001) New Mexico State University ($750) – for "Forecasting Methods and Accuracy of the Fortune 1000 Companies"

Academic Consulting
(2005) Served as consultant and course reviewer for BUS 365-Marketing, Sales and Channel Management, a national undergraduate marketing course for Argosy University.

Memberships and Honors

(1993) Eagle Scout, Boy Scouts of America
(1999) Golden Key National Honor Society
(2000) Academy of Marketing Science
(2001) Gamma Beta Phi Honor Society
(2001) The National Scholars Honor Society

Industry Experience

Assurant Health, Plymouth, MN
Direct Sales Agent, 2004-2005
Assurant Health is one of the largest individual medical insurers in the United States. Assurant was at the forefront of the recent creation of the Health Savings Account by Congress in 2003. As a Direct
Sales Agent, I was responsible for the sale of a variety of individual health, disability and life insurance products to our numerous targeted segments. During my tenure at Assurant, I had led my sales team in applications during several occasions.
Country Insurance and Financial Services, Edina, MN

Insurance Agent, 2003-2004
Country Insurance is a Fortune 1000 firm that provides a myriad of financial products including investments, annuities, life, income and asset protection. Country's financial strength is rated highly by independent organizations such as AM Best and Weiss. As an agent, I was charged in developing new business throughout the Twin Cities area.
Farmers Insurance Group, Las Cruces, NM

Telemarketer/Supervisor, 1998-2000
Farmers Insurance Group is one of the largest insurance firms in the United States. They provide a variety of high quality insurance products to millions of clients. In this position, I worked within the Las Cruces, NM district generating leads for the agents. I generated these leads by developing scripts, training new telemarketers and cold calling throughout the targeted area. The leads were ultimately qualified and an attempt was made to provide a sales opportunity for the corresponding agent.

Internships

Yellow book, Rockville Centre, NY
Account Executive, Summer 1996
Yellow Book is one of the largest distributors of community phone directories. As an Account Executive, I was responsible for the sales and service of accounts in several territories in the New York City Metropolitan area. In this position, I was also responsible for coordinating the creative objectives for each client including direction of art design and the writing of ad copy.

Kenneth Henrie, Attorney at Law, Seaford, NY
Process Server, 1995-1997
As a process server at my father's law firm, my primary responsibility was to serve legal documents (e.g. subpoenas, notice of petitions, complaints, etc.) in accordance with local and federal statutes. At times I was also required to conduct research to find individuals to facilitate legal service of documents.

Electrolux, Inc, Farmingdale, NY
Sales Representative, Summer 1993
As a sales representative, my job was to canvas local neighborhoods in an effort to develop and maintain a referral based sales funnel. Although the primary objective was to sell consumer durable products, other forms of revenue generation resulted from the service of machines and the sales of ancillary supplies (e.g. vacuum bags).