Dr. John Stockmyer

ENMU
College of Business
Faculty Vita

Name: John Stockmyer

Office: COB 210
Phone: 562-2352

Email: john.stockmyer@enmu.edu
Employed at ENMU since: 2002

Education Level
Ph.D., Business Administration (Marketing)
University of Missouri, 1999

MBA, Business Administration
Rockhurst University, 1992

BS, Physics/Physical Science
Central Missouri State University, 1987

Academic Teaching Experience Summary
ENMU, New Mexico 2007- Present Associate of Marketing (with Tenure)
ENMU, New Mexico 2002-2007 Assistant Professor of Marketing
Bently College, Massachusetts 1998-2002 Assistant Professor of Marketing

Professional Experience Summary (One line per position)
ENMU, New Mexico 2007- Present Associate of Marketing (with Tenure)
ENMU, New Mexico 2002-2007 Assistant Professor of Marketing
Bently College, Massachusetts 1998-2002 Assistant Professor of Marketing

Classes taught in last 5 years
Principles of Marketing
Integrated Marketing Communications
Consumer Behavior
Retailing and E-Commerce
Principles of Macroeconomics
Basic Computer Skills
Marketing Management (graduate)
E-Commerce (graduate)
Services Marketing (graduate)
Marketing Information Technology
Retailing
Marketing Management (graduate)

Major service to the university during last 5 years
ENMU
College of Business Graduate Coordinator
Chair, Department of Business Administrator and Economics
University Graduate Committee
Faculty Search Committees
Bookstore Committee
College of Business Faculty Evaluation Committee
Bentley College
Helped with design and operation of Center for Marketing Technology
Evaluated new software and hardware for the Center for Marketing Technology
Served as the Marketing Department Web site coordinator 1999-2002
Marketing Technology Committee
Scholarly Activities Committee
Facutly Evaluation Procedures Committee
Page Masters Support Group

Journal publications within last 5 years
"The Impact of Virtual Retail Design on Consumer Attitudes and Behavior," with Christian Gilde. Paper to be submitted (Spring 2008) to the Journal of Retailing (or similar)
"The Role of Educational Technology to Enhance Graduate Business Education: A case study in distance education" to Journal of Education for Business (co-authored with Lee Weyant and Steve Palmer)
"Brands in Crisis: Consumer Help for Deserving Victims," in Advances in Consumer Research, (1996) Vol. 23, Kim P. Corfman and John G. Lynch, eds., Provo, Utah: Association for Consumer Research, 429-435

Conference papers within last 5 years
"Educating Future Business Leaders: Using Technology to Enhance Business Education" with Steve Palmer, Lee Weyant and Teresa Main. Paper presented at the (March 2007) MBAA International Conference, Chicago, Illinios.
"Researching the Shopping Environment Using Architechtural Design Software," with Christian Gilde. Paper presented at the (October 2005) Mountain Plains Management Association, 47th Annual Fall Conference, Cedar City, Utah. (This paper won the Best Paper award for the Marketing track)
"Brand Image and Marketing Communications," Presentation for the ENMU Leadership Series (March 2006)
"Assessing the Viability if Inexpensive Web-Conferencing for the ENMU MBA Online Program," Project funded by a (2005-2006) competitive internal research grant at Eastern New Mexico University.
"Flash-Based Technology Makes Streaming Audio Pracitical for Educators," Paper presented at the (October 2004) Mountian Plains Management Association, 46th Annual Fall Conference, Grand Junction, Colorado.
"The Role of Perceptual Factors in Corporate Crisis Management: A Conceptual Framework," with Leland Campbell and Simon Moore. Proceedings, 2002 International Business and Economics Research Annual Conference, Las Vegas, Nevada
"Examining the Relationships Between Consumer Patronage and Selected Relationship Retailing Strategies," with Gul Butaney. Proceedings, 2000 Academy of Marketing and Science Annual Conference, Monteal, Canada.
"Catastrophe Versus Responsibility: Tactical and Cultural Differences in Corporate Responses to Disaster," with Simon Moore and Leland Campell. Presentation, 1999 Interational Popular Culture Association Annual Conference, Cambridge, England.